Girl in Focus: Hannah Bernard

Hannah Bernard is a local entrepreneur, broadcaster and philanthropist in Vancouver. She co-runs local digital agency Roots + Ardor and juggles her broadcaster gigs on the side; most notably the Vancouver Canucks. She doesn’t love much more than her dog, family, country music, a nice glass of pinot noir and the great outdoors. She loves to create and is passionate about social consciousness and leaving a positive impact on the planet.

CeeCee: What is your biggest strength?

Hannah: I think a big strength of mine is communication. Whether it’s personally or professionally I like to get things out in the air as soon as they come up. It’s been a lifesaver in my business partnership and relationship as well as communication with our staff and collaborators at R + A.

CeeCee: What are your goals for 2019?

Hannah: In 2019, I’m trying to focus a lot on self-care and mindfulness. I have been charging my career for the last 10 years and I’m tired. Although my career will always be my first love, I’m really excited about the opportunity to implement some new tools into my life that are going to ensure that I can continue to charge my passions in work and life – instead of imploding into a state of burnout.

CeeCee: Those sound like great goals. So what’s your next big life goal?

Hannah: SO many. That’s such a huge question – I have so many goals in the back of my head at a time. Most pressing would be to continue to nurture and build up R+A and also work to build a community where we inspire and engage others around us to think bigger, better and broader than just the bottom line.

CeeCee: Where do you see yourself in 10 years?

Hannah: I see myself happy, content and at peace. However that unfolds is up to the puppeteers of life. I see R+A continuing to grow and evolve as a leading digital agency in Vancouver and I see myself continuing to take unique opportunities in broadcasting that will nurture the things that are going to bring me happiness.

CeeCee: Hahaha, puppeteers of life. What’s the best thing that happened to you this year.

Hannah: The opportunity to go to Africa this last September with One Girl Can was pretty incredible. The ability to use my skills for the wellbeing of others was such a privilege and it’s inspired me to find more opportunities like it in the future.

CeeCee: I’ve heard some amazing things about One Girl Can and your photos are beautiful. What’s the best piece of personal advice that you’ve ever received?

Hannah: “Even if it is not okay, it will all be okay.” – I know it sounds too simple and obvious but if you really think about that statement in a time of chaos, it puts everything in perspective.

CeeCee: Definitely. You’ve mentioned your business a few times, tell us about it.

Hannah: Root + Ardor is an online digital agency specializing in content creation and social media management. This paints a broad stroke but the long and the short of it is that we work as digital storytellers for brands and businesses that are excited about sharing their story through compelling content and optimizing it on social platforms.

CeeCee: What’s the best and the hardest part of owning your own business?

Hannah: Being an entrepreneur is not for the faint of heart but it definitely has it’s pros and cons. Biggest pro is being able to work around my optimal schedule, biggest con is the stress of it resting all on your shoulders at all times.

CeeCee: What are your hopes and goals for R+A?

Hannah: I hope that we continue to grow this brand to a point where we are respected as a top agency in the space. When people think of Roots + Ardor I want them to think about a business that is authentic, real and effective. We stick to what we do best and find the best way to tell a businesses story online. Simple and true.

CeeCee: Biggest piece of advice for an inspiring entrepreneur?

Hannah: Go for it. Quit waiting around and just dive in. Put a plan in place, find the pieces that you need to get started and do it. It’s easy to look around and feel like everyone else has a secret guide to success and you don’t have it so you shouldn’t start – but that’s not true – no one really knows what they’re doing so you might as well just go for it.

CeeCee: That’s great advice! Speaking of going for it, how did you get into hosting sporting events?

Hannah: I was working as a freelance director and producer and was approached to help produce a documentary about hockey in China. I met the Canucks and ended up auditioning for a role within the company – the rest was history and I’ve been with them ever since. Since that role, it’s lead me to a ton of other opportunities in the space.

CeeCee: Favourite thing about hosting?

Hannah: Feeding off the energy of a crowd – there is no high like it.

CeeCee: Any behind the scenes tips?

Hannah: Mistakes are enviable – it’s the way that you handle them that will make you stand out.

CeeCee: Ok, enough about the serious stuff, let’s talk fashion! How would you describe your style?

Hannah: My style is all over the place. I wear what I like and I don’t really live by any boundaries in that. I like simple looks and I don’t like to over complicate any particular outfit.

CeeCee: I think that’s the great thing about fashion and personal style – so many different things are “in style” which really does allow you to wear what you like. What are some of your favourite stores at Coquitlam Centre?

Hannah: Aritzia, Aldo and H&M.

CeeCee: What trends are you most excited about this season?

Hannah: I’m very into oversized trench coats – is that in-season? If not, then I’m don’t wanna be in season ;).

CeeCee: Hahaha, definitely on trend. What’s your favourite outfit?

Hannah: A white button-up tucked into Levis, white sneakers and a long trench coat.

CeeCee: What’s the one fashion item you can’t live without?

Hannah: White sneakers or a white button-up.

CeeCee: Makes sense considering both are part of your favourite outfit! Top beauty or skincare tips?

Hannah: Hydrate your skin, if you were alive when the Hanson brothers were a thing then you should be using an eye cream and don’t pop your pimples!

CeeCee: If you could only own three pairs of shoes, what would they be?

Hannah: White sneakers, stilettos and black booties.

CeeCee: Perfect answer. What’s your favourite book?

Hannah: Mr. Hockey or Bossypants

CeeCee: Favourite movie?

Hannah: Night at the Roxbury.

CeeCee: Hahaha really? I wasn’t expecting that. What’s your ideal night in?

Hannah: Dinner at a friend’s place.

CeeCee: What’s your ideal night out?

Hannah: A hike with my dog and dinner with a big group of friends.

CeeCee: What are three things in your bag that you just can’t live without?

Hannah: *instantly looks in bag* Lipstick, doggie poo bags and powder.

CeeCee: Hahaha, another unexpected answer! I think you’re one of the first people that hasn’t said their phone and I LOVE that. What is your favourite food?

Hannah: Croissants

CeeCee: Mmmm. Favourite drink?

Hannah: Wine.

CeeCee: Favourite dessert?

Hannah: Croissants – can I say that twice?

CeeCee: Definitely. What’s your favourite restaurant?

Hannah: Oddfish.

CeeCee: What’s the best way to decompress?

Hannah: Wine.

CeeCee: What’s your guilty pleasure?

Hannah: Wine.

CeeCee: Definitely sensing a trend here. Do you have any secret talents?

Hannah: I dabble at singing in the shower.

CeeCee: Hahaha, maybe one day we’ll see you up on the big screen singing the National Anthem. Hannah, thanks so much for sitting down with me I’m excited to work with you this Spring.


Follow Hannah on Instagram @hannahbernardd